Antwerp – 15 February 2023: Immersive VR experiences provider, The Park Playground, has announced its partnership with an Australian entertainment venue owner Arena 21, as it expands its footprint for the first time outside of Europe. As part of the commercial agreement, The Park Playground’s current and future free-roam VR experiences will be available at Arena 21’s venue, Drone-Games, in Brisbane, Australia, from 23 March 2023.
With a 100% mobile and wireless VR set-up, The Park Playground’s experiences are designed for broad audiences of various ages, interests, and group sizes.
Paired with Arena 21’s offering of drone racing, the Australian public can now experience premium location-based entertainment in Brisbane. The license agreement signifies demand for innovative and more engaging forms of entertainment in the region and marks growth potential in both companies as they set their sights on expansion.
“We believe in the potential of the APAC market when it comes to location-based entertainment, and Brisbane is just the starting point for us as we plan to create more partnerships with franchise partners across the region in 2023,” said Peter Vindevogel, CEO of The Park Playground. “Arena 21 shares the same mission as us in bringing more immersive forms of entertainment to a wide variety of people. Together, we’ll set the stage for location-based entertainment in the continent.”
“We’re excited to host The Park Playground for the first time in Australia,” said Wessel Brughuis, Head of Operations at Arena 21. “We currently welcome over 600 visitors monthly for (p)leisure and business reasons. The Park Playground’s offering is, therefore, the perfect fit for our current audience base as it’s suitable for team-building and school visits, while also having the ability to entice groups of people who are simply up for having a good time with friends and family.”
“Arena21 offers the world’s first and only location for everyone – regardless of ability – to come and try the latest technology in a safe and fun environment” said Darren Stone, Managing Director at Arena 21. “Teaming up with The Park Playground enhances this offering and adds significant value to our business. We are excited to offer this amazing service for all customers and add it as part of our corporate team building packages.”
The Park Playground will provide a turn-key installation with a 9m-by-9m (8-player) playing field, supported by The Park’s staff for onboarding, training, and ongoing tech support.
In this space, Arena 21 visitors can experience The Park Playground’s full mobile IP library, which includes the family adventure, Mask of the Pharaoh, spine-chilling haunted escape room, Don’t Scream, and apocalyptic space adventure game, Mission Planet X. While exploring a host of immersive worlds, players can experience The Park Playground’s game-changing technology, including the first-of-its-kind VR headset – created in partnership with HTC VIVE – that requires no extra heavy hardware for even more freedom of movement.
The new location in Brisbane follows the launch of The Park Playground’s first UK venue in Leeds, which opened its doors in December 2022. With long-standing industry partnerships to help drive the future of location-based VR entertainment, including the leading VR technology provider HTC, The Park Playground has gone from strength to strength, building all of its own VR experiences and operating 12 successful owned and franchised venues globally.
From the beginning of March, tickets will be available to book via Arena 21’s website.
About The Park Playground
Launching in 2018, The Park Playground is a leading VR specialist offering unique and engaging location-based immersive experiences to groups of all sizes and people of all ages. With a rapidly growing library of exclusive VR content, The Park Playground is on a mission to bring the future of entertainment to the general public.
Since its launch, the company has expanded to 12 owned and franchised venues globally, with a further two UK-based locations opening in early 2023. Its franchise program offers partners worldwide the opportunity to run their own VR-based experiences, allowing them to capitalize on the future of entertainment with state-of-the-art technology, high-quality VR games, and an operational model optimized for today’s economic landscape.
To find out more on how to franchise The Park Playground within your exclusive territory, visit here: https://theparkplayground.com/vr-franchise/
About Arena 21:
Arena21, formally known as Drone-Games, is a world first innovative family orientated entertainment and drone training center, based in North Brisbane. Launched in 2021, Arena21, started as Drone-Games, is a dedicated drone flying arena offering customers the opportunity to fly drones recreationally. Additionally, Arena21 provides corporate team training and caters with a bar and café for customers convenience. Arena21, through Drone-Games, provides ongoing STEM training to schools within both Greater Brisbane and Regional communities.
Since its development, Arena21’s innovative Drone-Games business has been a finalist in several awards, including Innovation Excellence and “Accessibility and Inclusiveness”. In 2023, Arena21 will reinforce its mission of providing fun with technology for everyone, endeavoring for all people to be a part of the latest technology, in a safe environment, regardless of their abilities through this amazing partnership with The Park Playground.
Red Lorry Yellow Lorry PR contact:
Sophie Pennington-Hole